Build your innovative business with X5 Retail Group

Innovation lab of X5 Retail Group is looking for cutting-edge tech companies from Estonia, Latvia, Lithuania, Russia, Belarus, Ukraine, Kazakhstan and other countries.
Apply until September 17, 2019 and launch mutual pilot projects with the leading retail chain in Russia.
Apply

X5 Retail Group is a leading Russian food retailer

Position by revenue among food retail chains
Employees
Stores
Position by revenue in Russia
Vehicles
Distribution centres
Pyaterochka
Proximity store format for daily shopping
Perekrestok
Russia’s leading supermarket chain and an online store
Karusel
Hypermarkets featuring wide product range

X5 lab's approach to work on projects

Minimum red tape

Workingwith big business is not easy, but with us you will be able to focuson making your project successful without wasting time on bureaucracy. We approve the budget and contractor without complicated tenders.

Hypothesis testing

We will work with you to finalise the MVP, verify the product's technical performance at the lab store, and test the business hypotheses.

Dedicated team

You will have a dedicated project manager to guide you through all phases of working with X5 – from the first meeting and signing of the NDA to the decision on scaling up your solution across the entirechain. Each pilot has a business customer and a dedicated team of functional specialists.

Risktaking

We are not afraid to make mistakes. We understand that not every innovative project will prove successful, but we make every effort to achieve the desired result.

Financing

We will fund your pilot. The conditions and amount of investment in the pilot are discussed during an in-person meeting with a potential partner. We may consider venture investments in highly promising start-ups.

X5 lab is not a separate X5 unit with its own staff and offices. Rather, it is cross-format, cross-functional project teams and individual employees from different business units involved in the selection, piloting and implementation of innovative solutions.
Ivan Melnik
Innovations Director at Х5 Retail Group

We are looking for projects in four areas

Store operations

Boosting the efficiency of store personnel across different functions, from handling goods to managing people and equipment

Customer relations

Maximising customer experience, from planning a purchase to feedback after a store visit

Supply chains

Improving the efficiency of logistics processes: transportation, storage, acceptance/delivery and picking of orders. Boosting operational efficiency

Back office

Efficiency improvement: HRtech, LegalTech, FinTech

Technologies we are looking for

Computer vision

Using machine learning for image analysis

Computer vision

Using machine learning for image analysis
Offer us a new solution, and we will find a use for it.
Apply now

Store operations

Boosting the efficiency of store personnel across different functions, from handling goods to managing people and equipment
11
Startups have implemented their technology
The place is still there

Customer relations

Maximising customer experience, from planning a purchase to feedback after a store visit
1
Startup has implemented its technology
The place is still there

Supply chains

Improving the efficiency of logistics processes: transportation, storage, acceptance/delivery and picking of orders. Boosting operational efficiency
0
No implementations
The place is still there

Back office

Efficiency improvement: HRtech, LegalTech, FinTech
0
No implementations
The place is still there

Big data

Working with big data to facilitate analysis and decision making

Big data

Working with big data to facilitate analysis and decision making
Offer us a new solution, and we will find a use for it.
Apply now

Store operations

Boosting the efficiency of store personnel across different functions, from handling goods to managing people and equipment
5
Startups have implemented their technology
The place is still there

Customer relations

Maximising customer experience, from planning a purchase to feedback after a store visit
1
Startup has implemented its technology
The place is still there

Supply chains

Improving the efficiency of logistics processes: transportation, storage, acceptance/delivery and picking of orders. Boosting operational efficiency
0
No implementations
The place is still there

Back office

Efficiency improvement: HRtech, LegalTech, FinTech
0
No implementations
The place is still there

Internet of things

Using IoT technologies, connected devices and sensors

Internet of things

Using IoT technologies, connected devices and sensors
Offer us a new solution, and we will find a use for it.
Apply now

Store operations

Boosting the efficiency of store personnel across different functions, from handling goods to managing people and equipment
6
Startups have implemented their technology
The place is still there

Customer relations

Maximising customer experience, from planning a purchase to feedback after a store visit
2
Startups have implemented their technology
The place is still there

Supply chains

Improving the efficiency of logistics processes: transportation, storage, acceptance/delivery and picking of orders. Boosting operational efficiency
1
Startup has implemented its technology
The place is still there

Back office

Efficiency improvement: HRtech, LegalTech, FinTech
0
No implementations
The place is still there

Robotisation

Labour automation, lights-out manufacturing, stores without cashiers and sellers.

Robotisation

Labour automation, lights-out manufacturing, stores without cashiers and sellers.
Offer us a new solution, and we will find a use for it.
Apply now

Store operations

Boosting the efficiency of store personnel across different functions, from handling goods to managing people and equipment
2
Startups have implemented their technology
The place is still there

Customer relations

Maximising customer experience, from planning a purchase to feedback after a store visit
2
Startups have implemented their technology
The place is still there

Supply chains

Improving the efficiency of logistics processes: transportation, storage, acceptance/delivery and picking of orders. Boosting operational efficiency
1
Startup has implemented its technology
The place is still there

Back office

Efficiency improvement: HRtech, LegalTech, FinTech
2
Startups have implemented their technology
The place is still there

AR/VR

Augmented and virtual reality technologies for customers and employees

AR/VR

Augmented and virtual reality technologies for customers and employees
Offer us a new solution, and we will find a use for it.
Apply now

Store operations

Boosting the efficiency of store personnel across different functions, from handling goods to managing people and equipment
3
Startups have implemented their technology
The place is still there

Customer relations

Maximising customer experience, from planning a purchase to feedback after a store visit
0
No implementations
The place is still there

Supply chains

Improving the efficiency of logistics processes: transportation, storage, acceptance/delivery and picking of orders. Boosting operational efficiency
0
No implementations
The place is still there

Back office

Efficiency improvement: HRtech, LegalTech, FinTech
1
Startup has implemented its technology
The place is still there

Blockchain

Introduction of distributed ledger and data protection technology

Blockchain

Introduction of distributed ledger and data protection technology
Offer us a new solution, and we will find a use for it.
Apply now

Store operations

Boosting the efficiency of store personnel across different functions, from handling goods to managing people and equipment
0
No implementations
The place is still there

Customer relations

Maximising customer experience, from planning a purchase to feedback after a store visit
0
No implementations
The place is still there

Supply chains

Improving the efficiency of logistics processes: transportation, storage, acceptance/delivery and picking of orders. Boosting operational efficiency
1
Startup has implemented its technology
The place is still there

Back office

Efficiency improvement: HRtech, LegalTech, FinTech
0
No implementations
The place is still there
Apply
Offer us your solution, and we will find a use for it.

Making
the first step

1

Describe your project

Completing a simple form should not take more than five minutes till 17 September
Apply
2

Receive an invitation

Up to 15 projects will be invited to present their solution at the online-pitch session in October 2019
3

Prepare for the pilot

We will work with you to design a pilot scenario, as well as help with determining the project timeline and KPIs

Our goal is to scale the project in the shortest possible time

Testing

MVP refinement and technology performance testing at the lab in an isolated environment
1–2 months

Piloting

Launching the pilot project in the retail chain, review of project economics and the implementation cost
2-4 months

Rolling out

Rolling out the technology across the X5 chains
Continuously

Piloted technologies

IoT

GIS

Scan&GO

Video analytics

VR planograms

VR training

Machine learning

Pattern recognition

Your support team

Each X5 lab project gets its own supervisor who provides support and helps in communication with business customers
Denis Levchenko
Head of Innovations
Provides advice for IT start-ups, helps test the technology in real life.
Maxim Barsamyan
Head of Start-up Scouting and Implementation
Provides advice on technology’s relevance to the X5 business, helps create a pilot scenario and set up a working group.
Vitaly Porubov
Head of Strategy and Innovation, IT
Provides advice to IT start-ups, helps with project integration in X5’s IT landscape.
Mikhail Kucherenkov
Head of Innovative Solutions
Helps with the MVP refinement and facilitates expedited start-up testing at X5’s lab-store.
Roman Timaev
Head of Innovations Portfolio
Provides advice to IT start-ups, helps with quick launch of pilot projects at X5 stores.
Evgeny Babaev
Head of Start-up Scouting and Selection
Supports solution piloting in marketing, IoT, robotisation, AR/VR, etc.

Участвуйте в мероприятиях X5 Retail Group

Хакатон X5 Lab

Полдня выступления спикеров на внешней площадке (ездим в гости  к технологическим компаниям – IBM, Google, Yandex и пр.). Аудитория – топ-менеджмент X5. Брендинг X5 Lab будет использован в рассылках – приглашениях.
Принять участие
12 — 14 сентября 2019

Семинар

Мероприятие в формате TED для всех сотрудников X5, интересующихся инновациями. У нас в офисе. Спикеры – наши сотрудники, которые рассказывают о своих инновациях.
Принять участие
12 — 14 сентября 2019

Success stories

Skolkovo
Olga Strelova

Long-term cooperation

X5 was the first retailer to sign an innovations partnership with the Skolkovo Foundation in 2017, launching the first start-ups with the Skolkovo ecosystem participants. Over the past two years, more than 100 Skolkovo start-ups presented their solutions to X5’s innovation office, with over 15 of them tested in several of the retailer's formats. X5 takes a responsible approach to partnership with start-up companies, always providing feedback and mentor support, which is very important during project evolution and business hypothesis testing.

Internet Initiatives Development Fund
Evgeny Borisov

Consistent work with start-ups

For start-ups, this is not only a great opportunity to test hypotheses and sign first contracts, but also an excellent chance for a rapid business scale-up, as X5 has over 15,000 stores under the Pyaterochka, Perekrestok, and Karusel brands.

The consistency of the approach comes through not only in an entry point for start-ups, but also in the procedures and processed set up for them in the Company from the first meeting to the pilot project. These include simplified approval and payment procedures, tolerance when it comes to mistakes, and support from X5 staff. I believe that all of this is very important for the development of your own business. If I had to launch a start-up in retail technologies today, I would certainly start by testing hypotheses with X5.

Prytek
Anton Popov

Robust platform

Partnership between the Prytek portfolio companies and X5 Retail Group has been very positive and productive. X5 supports innovations, offering its expert advice to start-ups and helping them to introduce their technologies and solutions in the business processes of Russia’s leading retailer. Testing and implementation are carried out promptly and effectively.

For technology creators, X5 offers a robust platform that helps scale a product to new levels and receive transparent feedback.

UDC
Nikita Severinov

X5’s innovative approach

X5 is one of Russia’s largest and most ambitious companies, the leading player in the retail market. It has also emerged as a leader in implementing cutting-edge IT projects and technologies.

X5 and UDC run a joint pilot project based on the UDC Cloud universal platform. It is designed to enable comprehensive automation of HR accounting in several Perekrestok and Karusel stores using Bluetooth Low Energy and machine learning technologies.

Yode Group
Kirill Samokhodkin

Virtual and augmented reality

The retail industry is quick to adapt to global and local trends. Therefore, it often serves as a testing ground for new technologies and virtual or augmented reality solutions. X5 Retail Group is the most active player in the market, always poised to introduce new innovative solutions that maximise customer experience. As part of our partnership, we are working on new seamless customer interaction scenarios before, during and after their purchase, ranging from virtual AR shelves and "stores of the future" to comprehensive loyalty programmes. Each of these projects represents an innovative product in the digital retail market.

Intelligence Retail
Maxim Morozov

Pilot underway

At Intelligence Retail, we are developing a solution to monitor on-shelf availability. In late 2017, we launched a joint pilot with X5 Retail Group that ran at Perekrestok stores. The objective was to test a recognition technology for products on the shelf and assess the readiness of the existing IT infrastructure and business processes for scaling across the retail chain. Working with X5’s IT, project management and operating teams we were able to quickly adapt and improve the solution. Such joint projects are of major importance for us as they help create solutions that best meet customer needs.

Cerevrum
Natasha Floksy

Virtual reality in educational processes

Our company has been working with X5 Retail Group for over a year. During this period, our project evolved from a staff training pilot to a fundamentally new training system with real-time evaluation. The system is designed to not only train employees, but also trace their training score to performance indicators.

Our joint efforts produced quick and effective result as we created a unique EdTech solution based on virtual reality.

Metacommerce
Ilya Zaytsev

Successful partnership in Big Data

Metacommerce and X5 Retail Group have been effectively cooperating in big data projects since 2017.

Thanks to the project team’s supportive and result-oriented approach, we have successfully implemented artificial intelligence technologies to recognise and process competitors' price tags in X5’s business processes.

During our partnership, X5 experts demonstrated high professionalism and made a significant contribution to the improvement and refinement of the Metacommerce product.

8 reviews




Operator of the selection
GoTech Innovation.

Contact us for participation: Anna Ayubi
+7-911-786-22-23
e-mail: a.ayubi@gotech.vc

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